Sam was a SENCo in a large secondary schools, is a qualified CBT Therapist, Child and Adolescent Counsellor, and CBT Coach. Sam founded Balanced People and regularly speaks at conferences, provides consultancy and training for organisations both nationally and internationally. Lauded for her humour and 'tell it like it is' approach to mental health and inclusion, Sam has also written a range of CBT resources which are used by staff in school to support student mental health.