John Bell is a highly experienced, senior educationalist who brings significant experience from the education sector across the United Kingdom, Europe and the Middle East. He has been a successful Headteacher and Executive Headteacher of outstanding schools and services in the UK and Spain.

In 2022, he was given the opportunity to create a school from scratch in Dubai – a school which challenges stereotypes and convention - hence Bloom World Academy (BWA) was born. BWA's mission of has been built on the constructs of First, Best and Different and since its inception has been lauded as the most progressive school in the UAE.

Born and educated in east London, UK, John graduated with BA honour's degree in Politics and Geography from Keele University and an MA from the University of Cambridge. Prior to arriving in Dubai in 2018 as Director of Learning for a highly successful group of schools, John was Director of Education for a worldwide international schools’ group and Assistant Director of Quality and Improvement large local authority in the UK.

John has also served in an advisory capacity to national governments and also co-chaired a working group of the Council of International Schools on safeguarding. Besides having worked extensively across Europe, John has a long track record of leading school inspections and training teachers and school leaders around the world including the UAE, Jordan and Singapore.